For Christchurch, Rolleston & Selwyn Businesses
You don’t need a flashy agency in the city.
You don’t need a junior designer guessing their way through.
You don’t need templated graphics that look like everyone else.
You need a design partner who understands business, understands local markets, and delivers properly — first time.
That’s what XDC stands for.
If This Resonates —
Let’s Talk
This Manifesto isn’t marketing speak — it’s the operating system behind every project I touch.
If you’re done with overpaying for average design — or being stuck with underwhelming cheap design — it might be time to work with someone who actually cares about making your brand look and perform better.
👉 Let’s make your brand something worth noticing.
X
The XDC Code – "X" Factor
These principles shape every decision:
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Integrity over hype — You get honest advice, not upsells.
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Function over fluff — If it doesn’t help the brand grow, it doesn’t go in.
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Clarity over confusion — Clean communication, straight answers.
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Experience over ego — 25+ years of in-the-field design execution.
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Local intelligence over guesswork — Christchurch and Rolleston operate differently — I know, because I live and build brands here daily.
10
We Believe Your Success Is Our Reputation
Every brand we build is a reflection of us.
Every website we launch is a signature.
Every SEO result is proof of performance.
So we take your growth personally — because when you win, we win.
09
We Believe Creativity Should Be Fast, Friendly & Fun
Great work doesn’t need to take months.
Great service doesn’t need to be formal.
Great results don’t need to be complicated.
XDC is local, fast, and human.
We talk like real people.
We work like real professionals.
We deliver like real partners.
That’s the XDC difference.
08
We Believe Growth Is an Ecosystem — Not a Single Service
Your brand doesn’t grow from one thing.
It grows from the six pillars working together, feeding each other, supporting each other, and elevating your business from every angle.
That’s the XDC ecosystem:
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LOGO DESIGN
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WEBSITE DESIGN
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SEO
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GRAPHIC DESIGN
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SOCIAL MEDIA MARKETING
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X-FACTOR
Six pillars.
One engine.
Unstoppable growth.
07
We Believe Transparency Beats Tactics
No fluff.
No fake metrics.
No hidden fees.
No agency BS.
No huge hourly rates.
Just real results, real communication, and real partnership.
Every client gets:
• Clear deliverables
• Honest advice
• Measurable outcomes
• Ongoing optimisation
• Long-term growth strategy
• Personal attention from real experts
This is why businesses stay with XDC.
06
We Believe Every Brand Has an X-Factor — We Just Help You Unleash It
Your X-Factor is the edge that can’t be copied.
The story only you can tell.
The spark that makes your business unforgettable.
At XDC, we help you uncover it, amplify it, and own your space with confidence.
That's why there is an "X" in my logo!
05
We Believe Social Media Should Create Conversations, Not Just Content
Every post should have a purpose.
Every story should spark emotion.
Every campaign should build community.
We deliver:
• Organic social content
• Paid ad campaigns
• Reels & short-video strategy
• Engagement growth
• Brand voice development
• Audience building
Because social media is not about shouting louder — it’s about connecting smarter.
04
We Believe Design Should Sell — Not Just Look Good
Graphic design isn’t decoration.
It’s communication.
It’s persuasion.
It’s your brand in action.
We create:
• Signs
• Adverts
• Print media
• Packaging
• Vehicle signage
• Social graphics
• Display materials
• Brand assets of every size and scale
Everything designed to move people, influence decisions, and grow your presence across every touchpoint.
03
We Believe SEO Should Be Simple, Strategic & Scalable
SEO doesn’t have to be mysterious or overpriced.
It just needs to be done right — with intention, consistency, and expert execution.
We focus on:
• Fast rankings
• Real visibility
• Local search dominance
• Google Business Profile optimisation
• Continuous growth
• Sustainable organic traffic
Because your business deserves to be seen, found, and chosen by the people searching for you right now.
02
We Believe Websites Should Sell, Not Sit There
A website is your most powerful salesperson — a living, breathing extension of your brand.
We build Wix websites that:
• Connect emotionally
• Convert instantly
• Communicate clearly
• Rank organically
• Grow with your business
Not templates.
Not cookie-cutter layouts.
Just smart, stunning, high-performance websites designed with purpose.
01
We Believe Branding Should Be Bold, Brave & Beautiful
A brand should not whisper.
A brand should not blend in.
A brand should claim its space.
At XDC, we design logos, graphics, and visual identities that make people stop, look, remember, and choose you.
Not just art — strategic, story-driven branding that elevates how your business is seen and understood.
XDC Manifesto — The Blueprint for Brands That Refuse to Blend In
The Manifesto That Fuels Everything We Do at XDC
Design with Purpose.
Branding with Integrity.
Growth without the Agency Costs.
At XDC, we don’t “do” traditional agency work. We build brands with backbone, websites with purpose, logos with soul, and marketing with momentum.
This manifesto is the heartbeat of our ecosystem — the declaration that guides every strategy, every design, every pixel, every keyword, and every result. It’s the promise that powers xdc.co.nz and fuels the brands we partner with across Christchurch, Rolleston, Selwyn, Canterbury, New Zealand, Australia and beyond.
For Christchurch, Rolleston & Selwyn Businesses
You don’t need a flashy agency in the city.
You don’t need a junior designer guessing their way through. You don’t need templated graphics that look like everyone else.
You need a design partner who understands business, understands local markets, and delivers properly — first time.
This is what XDC stands for…